In the readings for this week, Marwick and Boyd discussed the role of celebrity practice on twitter, and the creation of an online persona. Twitter, they argued, has become a unique tool for portraying the “backstage” and “onstage” personalities as a way to maintain publicity and connection. (Marwick, Boyd 2011)
I wanted to discuss how it is not only the use of Micro celebrities that utilise the purpose of an online persona to “maintain popularity and image”, but shows as well. (Marwick, Boyd 2011). Once Upon A Time (2011)m an ABC Production, heavily relies on using it’s Twitter and Facebook accounts to “publicly acknowledge fans”, by ways of fostering live tweeting events with the cast, or the use of “language and cultural references” to create “affiliations” with the fans, done so in tweets such as these, using hashtags related to the show. (Marwick, Boyd 2011)
By actively addressing and interacting with fans, popularity and the show’s image is maintained through the “ongoing fan management”, and meeting “fan expectations” while also allowing their followers/fans to gain insight through BTS photos or stories from the cast that they so desire. (Marwick, Boyd 2011)
(Original Tweet, x)
Marwick, Alice, Boyd, Danah (2011) ‘To See and Be Seen: Celebrity Practice on Twitter.’ Convergence: The international Journal of Research into New Media Technologies 17(2) 139-158.